If you source flavors for food and beverage production, you know the pressure: ingredient decisions must be fast, confident, and backed by real data. Givaudan's Taste & Wellbeing Marketing & Consumer & Sensory Insights (CSI) team in Europe learned this firsthand. They support some of the world's largest food and beverage brands, but a fragmented research landscape was slowing everything down—and ultimately slowing down your access to insight-led flavor strategies.

The Operator's Problem: Scattered Insights = Wasted Time

Givaudan is a global leader in flavors and fragrances, with more than 16,900 employees worldwide. Within its Taste & Wellbeing business, the European Marketing & CSI team works across categories including beverages, sweet goods, dairy, savory, snacks, and healthcare. They collaborate closely with internal stakeholders across marketing, sensory, and technical teams, as well as external customers ranging from global to regional food and beverage manufacturers—including many operators like you.

The challenge was straightforward but costly: research lived scattered across external platforms, internal systems, personal folders, and colleagues' memories. Answering a single customer brief often required knowing where information lived and who to ask. Some team members went the extra mile to track everything down; many understandably didn't, because it took too much time.

For operators requesting flavor solutions, this meant slower responses, decisions based on inference when evidence should have been available, and mounting delays that threatened Givaudan's insight-led culture. What they needed—and what impacts your operations—was simple: a unified system that made insights instantly accessible to everyone.

The Solution: Consolidating Research Into One Platform

Givaudan selected Stravito, an Insights Intelligence Platform, to serve as a single point of entry for all research. Four factors drove the decision.

First, partnership mindset. From day one, the Stravito team demonstrated a strong service orientation aligned with Givaudan's B2B culture. "The attitude made a big difference," says Basak Oker. "You could feel, 'We're here for you.'"

Second, ease of use. Stravito felt modern, intuitive, and self-explanatory. Teams could understand how it worked within minutes, without heavy training—critical for driving adoption across marketing, sensory, and technical staff who need fast answers.

Third, fast implementation. Givaudan needed a solution they could deploy quickly, including integrations with key external content providers. Stravito supported both the technical setup and the internal rollout without extended downtime or disruption.

Fourth, measurable ROI. Stravito wasn't chosen for lowest cost, but because the combined value—speed, usability, support, and adoption—made clear business sense for a complex, multi-stakeholder organization.

The team branded their Stravito instance "The Genie," reflecting their goal: making insight wishes come true faster.

The Impact: What Faster Decision-Making Means for You

Within weeks of launch, the results were tangible.

On many projects, the CSI team estimates decision-making is now 3x faster—and in some cases up to 10x faster. With Stravito's AI Assistant surfacing relevant internal and external research quickly, projects that once took weeks can now be completed in days or even hours. For operators requesting customized flavor solutions, this translates directly to faster turnaround times on briefs and recommendations.

Easier access to existing insights also means less duplicated work and less wasted budget. The CSI team can support more customer briefs with the same resources, while your requests are less likely to trigger unnecessary new research when answers already exist. That cost efficiency flows back to you through leaner development cycles.

For innovation work—helping customers design new flavor platforms—Stravito enables teams to immerse themselves in category, consumer, and sensory trends more systematically. For reactive customer briefs, it helps regional teams rapidly understand local markets, even unfamiliar ones, by consolidating Givaudan's own research with external sources. This leads to richer internal discussions and more informed, confident conversations when your teams engage with Givaudan's specialists.

Formal KPIs continue to evolve, with further impact measurement underway.

What's Next: Expanding the Advantage

Beyond speed, the organization sees meaningful benefits in how teams work. People spend less time searching and synthesizing—and more time creating, collaborating, and innovating. As Basak puts it, Stravito gives people "more time to think about new opportunities and new ideas."

Today, Stravito is available to regional and local marketing and CSI teams across Europe. The next step is to extend it further into the organization, particularly to sales and key technical stakeholders, so more people can lead insight-led conversations with customers.

While broader global initiatives are still being explored, one thing is clear: speed and confidence in decision-making now matter more than ever. For Givaudan, Stravito helps teams move beyond access to insights and toward faster, better-informed decisions—ultimately improving the experience and speed your operations receive.

About Stravito

Stravito is the Insights Intelligence Platform global brands trust to turn their existing research into confident, growth-driving decisions. Purpose-built for insights teams, Stravito pairs best-in-class AI with human expertise to apply vetted knowledge in decision-critical moments. The platform unifies research in a secure space where teams ask strategic questions and receive synthesized, source-cited answers via the Stravito AI Assistant. AI Personas—built from your own segmentation studies—simulate authentic consumer perspectives, enabling teams to stress-test products, campaigns, and strategies in real-time. Founded in Sweden in 2017, Stravito is trusted by global leaders including Nestlé and Comcast. The company is ISO 27001 certified, SOC 2 Type II attested, and has been recognized in the Financial Times' FT 1000 list of Europe's fastest growing companies.