Caffeine pouch brand Mojo Energy Pouches has secured a multi-year partnership with the Carvana PPA Tour, becoming the Official Energy Pouch of professional pickleball through July 2028. The deal covers both the PPA Tour and the PPA Challenger Series, giving Mojo a two-tiered platform reaching elite competitors, amateur players, and the sport's fast-growing fan base at events nationwide.
What the Deal Covers
Across the 2026–2028 PPA Tour seasons, Mojo will activate through product sampling, consumer education, athlete and creator storytelling, hospitality, and integrated marketing initiatives at tour stops. The Challenger Series component extends that reach into local communities, where grassroots programming gives the brand direct access to aspiring players and recreational participants — a demographic that broadly overlaps with active-lifestyle consumers driving growth in the functional beverage and alternative-energy categories.
For foodservice and beverage operators watching the energy category closely, the partnership signals a sharpening battle for the sports-adjacent occasion. Energy pouches occupy a format distinct from canned RTDs and shots — no container, no refrigeration, no on-premise pour — yet they compete for the same consumption moment. Mojo's move into a high-visibility sports sponsorship mirrors the playbook used by energy drink brands over the past two decades, now adapted for a portable, zero-sugar, zero-calorie format.
The Product Specs
Mojo pouches are available in 50mg and 100mg caffeine doses per pouch, with caffeine derived from green tea, yerba mate, ginseng, B-vitamins, and L-theanine. The combination of stimulants and functional botanicals positions the product squarely within the better-for-you energy segment that has reshaped beverage industry purchasing trends over the past several years.
"Pickleball is built around energy, focus and community, from the amateur level through the professional ranks," said Jacob Cohen, Chief Revenue Officer for the Carvana PPA Tour. "Our partnership with Mojo is a natural fit, bringing a new way to energize to our players and fans while introducing the brand to the growing pickleball community."
Mojo Marketing Director Tiana Black framed the partnership as an education play as much as a sponsorship: the goal is consumer discovery of the pouch format itself, not simply brand recall. That framing matters for operators and retailers evaluating whether pouches warrant shelf space or counter placement alongside traditional energy formats.
Why Operators Should Watch
Pickleball's explosive participation growth has made it one of the most commercially attractive sports properties for consumer brands targeting the 25–55 demographic. The PPA Tour's national footprint and the Challenger Series' community-level presence together give Mojo meaningful trial opportunities outside traditional retail environments — a strategy that can build the kind of habitual use that later shows up in restaurant and hospitality beverage sales data.
Mojo is a brand under Volt+Co™, a portfolio built on the legacy of a consumer products company with over 160 years of operating history. That corporate backing lends distribution and operational scale to what remains a nascent product format, suggesting the PPA partnership is the beginning of a broader push into sports and active-lifestyle channels rather than a standalone activation. Operators and beverage buyers tracking the functional beverage landscape would do well to note how quickly pouch-format products are acquiring the kind of sports credibility that once required years of energy drink marketing spend.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
