Nekter Juice Bar and Pressed Juicery announced a partnership to distribute Pressed's functional wellness products across Nekter locations nationwide. The agreement brings a curated assortment of Pressed products to Nekter's existing footprint, giving the juice bar operator expanded grab-and-go offerings while introducing Pressed to new geographic markets. Both brands emphasize accessibility in the functional wellness category. "Both brands share the belief that functional wellness should be approachable and accessible for everyday wellness," according to the announcement. The partnership reflects consolidation in the premium juice and functional beverage space, where multi-location chains are increasingly cross-merchandising complementary products to drive basket size and capture health-conscious consumers in a single visit. **Why It Matters:** As functional beverage segments mature, co-location and merchandising partnerships allow operators to expand product depth without significant supply chain or operational complexity. For Nekter, the move strengthens its position as a wellness destination. For Pressed, placement in an established national chain accelerates distribution without requiring independent unit economics.