Pop Secret, the microwave and ready-to-eat popcorn brand in the Our Home portfolio, is rolling out a limited-edition Marvel Studios tie-in campaign ahead of Avengers: Doomsday's December 18 theatrical release — a move designed to convert superhero anticipation directly into snack-aisle velocity at major retailers nationwide.
The Retail Push
Limited-edition packaging featuring characters and artwork from the film will appear across select Pop Secret microwave and ready-to-eat varieties, backed by themed in-store displays at Albertsons/Safeway, Kroger, Publix, Sam's Club, Target, Walmart, and other participating retailers. Microwave SKUs include Movie Theater Butter and Homestyle Butter in multiple sizes; ready-to-eat offerings cover Movie Theater Butter and Double Cheddar. The display program positions the promotion as a classic movie-night cross-merchandising play, linking the snack purchase decision to one of the most anticipated films of the 2026 holiday season.
The Incentive Mechanics
Consumers who buy any three qualifying Pop Secret products in a single transaction can upload their receipt at popsecret.com/nycsweeps to receive an $8 Fandango Promo Code toward one admission to Avengers: Doomsday. The same landing page serves as the sweepstakes entry point — no purchase required to enter. QR codes on participating packages and in-store displays funnel shoppers directly to both offers, tying physical retail touchpoints to a digital redemption loop that snack and grocery operators are increasingly deploying to measure promotional lift.
For the sweepstakes grand prize, one winner and a guest earn a three-night New York City trip that includes round-trip airfare, hotel, a hop-on-hop-off sightseeing tour, tickets to an aircraft and space museum, admission to a spy museum, an escape-room challenge, a skyscraper observation experience, and a dinner. Fifty second-prize winners each receive two $15 Fandango Promo Codes, a Pop Secret Prize Pack, and exclusive merchandise. The sweepstakes runs from October 1 through December 31, 2026.
Why It Matters for Operators
For grocery and convenience-channel operators, entertainment tie-ins remain one of the most reliable tools for driving incremental snack volume during high-traffic seasonal windows. The holiday moviegoing period — anchored by a tentpole release of this scale — creates a natural halo for at-home snacking categories. Pop Secret's recipe of licensed packaging, receipt-based digital rewards, and a high-visibility sweepstakes echoes the brand-licensing playbook increasingly common across the snack and beverage aisles, where conversion mechanics are designed to reward basket-building rather than single-unit purchases.
"Pop Secret has always been part of the way people experience the magic of movies, and collaborating with Marvel Studios on 'Avengers: Doomsday' allows us to make that ritual feel bigger than ever," said Megan Osowski, Vice President of Marketing at Our Home. Holly Frank, VP of Partnerships & Promotions at Marvel Studios, added that the collaboration gives audiences "a fun and flavorful way to assemble, share in the excitement, and make every movie night part of the journey to the big screen."
The campaign is the latest example of entertainment-branded CPG promotions driving snack-category engagement ahead of major theatrical releases — a format that has proven durable through the streaming era precisely because it anchors at-home consumption habits to the communal excitement of a theatrical event.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
