QDOBA is rolling out a summer menu featuring Spicy Tequila Lime Steak, a flame-grilled seasonal protein topped with Cholula® Original Hot Sauce, available in burritos, bowls, and other build-your-own formats. The chain also introduced Churro Chips, described as its first Mexican-inspired dessert offering in over a decade. The product reimagines the fried pastry as a snackable chip format. Both items are available for a limited time. The rollout coincides with "Summer Rewards on Q," a seasonal loyalty program activation offering surprise perks to QDOBA Rewards Members throughout the season. **Why It Matters** QDOBA's dual focus on menu innovation and loyalty acceleration reflects the broader strategy among fast-casual operators to drive frequency and attach rates during peak daypart periods. Limited-time offerings create urgency and provide testing grounds for potential permanent menu additions. Dessert innovation, particularly in shareable or snackable formats, has become a lever for operators seeking to grow occasions beyond lunch and dinner dayparts.