Event management platform Tripleseat is reporting strong international traction, with UK customers growing 35% annually since 2024 and Australian customers rising 29% annually since 2023 — figures the company credits to local teams and rising operator demand for centralized event technology.
Trusted by more than 20,000 venues worldwide, Tripleseat manages the full event lifecycle: inquiries, bookings, communications, contracts, payments, and day-of execution in a single platform. That breadth is proving particularly attractive to multi-site hospitality groups in markets where private dining, corporate events, and weddings have become meaningful revenue lines.
Why Operators Are Adopting
Several prominent Australian hospitality brands are already live on the platform, including Showtime Event Group, MAMAS Dining Group, Scott Pickett Group, SeaLink, Little Creatures Brewing, and LUCAS Collective. Jade Lach, Director of Moments – Functions & Events at FAM Group, said centralizing processes, capturing real-time data, and supporting dispersed teams were the key decision drivers. "Tripleseat has become an important part of our growth journey, helping us streamline our events and continue creating quality experiences for our guests," Lach said.
For operators managing multi-venue portfolios, the pain point is familiar: event leads arrive through multiple channels, coordination lives in spreadsheets, and staff spend more time chasing updates than executing events. Platforms that consolidate those workflows — and surface actionable booking data — have become a competitive differentiator in a hospitality landscape where private events increasingly drive margin.
What the Global Push Signals
CEO Michelle Fischer framed the expansion as a direct response to operator need rather than a top-down strategic push. "Australia has been an exciting growth market for us, and we're seeing similar momentum across the United Kingdom as more hospitality operators look for technology that helps them run more efficiently," Fischer said, adding that the company intends to keep investing in localized support in both markets.
The international trajectory reflects a broader shift in hospitality technology adoption: operators outside the U.S. are accelerating their investment in purpose-built event management tools as private dining and group bookings recover and grow post-pandemic. For restaurateurs and hoteliers weighing similar technology decisions, Tripleseat's growth data in two distinct English-speaking markets suggests the category has moved well past early-adopter territory. With dedicated regional teams already in place, the company is positioned to deepen penetration rather than simply log sign-ups.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
