Beverage
Pasqua Wines Takes June Activations to Five Global Cities
The century-old Italian winery is using gastronomy, culture, and wine events across five markets to deepen its internat…
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BeatBox Beverages Adds Coconut Breeze to RTD Lineup This Summer
The Austin-based RTD brand's tropical new SKU gives on-premise operators a seasonal pour option as warm-weather demand …
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National Prosecco Week Returns for Record 9th Year with Major Retail Push
Total Wine & More, Costco, Albertsons, Binny's and Twin Liquors are among the retailers joining the expanded 2026 progr…
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Old Forester Drops Limited President's Choice Bourbon & Rye
The coveted single-barrel series marks National Bourbon Day and the eighth anniversary of Old Forester's Louisville dis…
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Lucas Bols USA Splits from RNDC, Taps Four Distributors Nationwide
The route-to-market overhaul rolls out in stages through mid-summer 2026, touching every major U.S. region and signalin…
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Naked Smoothies Drops Two Protein Flavors for National Smoothie Day
The 40-year-old smoothie brand is leaning into bold flavors and plant-based protein as functional beverages continue re…
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Macau's Cha Yu Launches Cloud Milk Tea Line with Local Twist
The Macau-based tea brand is betting on hyper-local ingredients and original recipes to carve out a distinct identity i…
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Lagunitas Taps a 'Beer Roadie' for Iron Maiden IPA Tour Run
The paid, experiential position travels with Iron Maiden's Run For Your Lives World Tour this fall — a novel model for …
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Teremana Tequila Drops First Limited-Edition Bottle Series
The Craft Editions celebrate Teremana's agave-to-copper-pot-still journey — giving on-premise operators a new shelf and…
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Brook37 Tea Hits All 54 Texas Costco Locations
The farm-sourced, heavy metal-tested tea brand's debut at Costco signals growing mass-market appetite for clean-label, …
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Kentucky Distiller Releases Secretariat-Tribute Bourbon
The commemorative limited-release whiskey was developed in collaboration with Claiborne Farm and the family of Secretar…
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Poppi Lands Love Island TV Deal Spanning US and UK Markets
The Studio 55 deal places the prebiotic soda brand inside two of reality TV's biggest properties, signaling a new playb…