Beverage
Russell's Reserve Toasts Eddie Russell's 45-Year Legacy with Doc and Limited Bourbon
A new short-form film and a Spring 2026 limited release bottle give on-premise accounts a compelling story to sell alon…
Beverage 188 stories
Beverage
Peet's Coffee Hunts for 'Chief Playlist Officer' to Own the 3PM Daypart
The campaign pairs a user-generated content play with a new summer menu, signaling how specialty coffee brands are figh…
Beverage
Elijah Craig Launches 'Clean Cocktails' for Mindful Drinkers
The Kentucky bourbon brand targets a quality-first consumer with a mixologist-crafted lineup built around lighter ingre…
Beverage
Cure Hydration Hits 1,227 Target Stores in National Rollout
The plant-based electrolyte brand built on Oral Rehydration Solution science lands a major mass-retail foothold, signal…
Beverage
Slice Soda Adds Pineapple to Better-For-You Lineup at Albertsons
The Suja Life-backed brand continues building its wellness-positioned soda portfolio with a tropical SKU hitting retail…
Beverage
Adagio Teas Debuts Cold-Brew Rooibos Blend for Iced Tea Month
The 25-year loose-leaf specialist is pushing farm-sourced, additive-free blends as a craft alternative to bottled teas …
Beverage
Twisted Shotz Refreshes Brand Look Ahead of Summer Season
The fun-forward shooter brand is betting a fresh aesthetic will help it stand out in a crowded flavored spirits segment…
Beverage
Sierra Nevada Launches Two-Day Music & Arts Festival at NC Brewery
The Hazy Hideaway marks the craft brewer's move into independently produced live events, blending indie music, art, and…
Beverage
Pallini Limoncello Launches NYC's First Lemon Week Across 40+ Venues
The week-long citywide event builds toward National Limoncello Day on June 22 and gives operators a ready-made traffic …
Beverage
No. 3 Gin Brings Martini Month Takeovers to Manhattan Bars
The four-time 'World's Best Gin' winner is activating NYC's on-premise scene with bartender takeovers timed to World Gi…
Beverage
Beyond Meat Enters Functional Beverage Market With New York Launch
The plant-based protein brand steps outside its burger-and-sausage comfort zone, debuting Beyond Immerse in one of the …
Beverage
5-hour ENERGY Drops Donut-Inspired Shots for National Donut Day
The energy shot brand taps nostalgic donut flavors in a limited run designed to drive impulse purchases around a high-t…